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EDIT: If you like this journal entry, check out The Sarcastic Guide to Writing ebook http://www.amazon.com/The-Sarcastic-Guide-Writing-ebook/dp/B005TOCC1C for exclusive content on world-building, character, and dialogue! World-building, for me, is one of the biggest things about fantasy.  It has, in many cases, saved a book from sucking.  Conversely, poor world-building can drag a brilliant plot and excellent characterization down.  What is world-building?  It is consistency of logic and the new rules that you introduce as part of the story.  Easy to say, hard to do.  World-building, in good fantasy, more often than not, provides som